The Tattoo Marketing Programme

Tattoo Marketing Specialist

Nice to meet you

I'm Alex.

Tattoo Marketing Specialist · 9 Years in the Industry

I've spent 9 years working inside the tattoo industry — not as a generic business coach, but as someone who understands exactly how tattoo clients think, where they look, and why they choose one artist over another.

I've helped 2,400+ artists from all over the world build consistent, fully booked schedules — without burning out or selling themselves short.

My approach is practical, specific, and built entirely around the tattoo world. No fluff, no generic marketing advice. Just what actually works.

9 years in the industry 2,400+ artists trained Worldwide

Inside the programme

What's
inside.

5 modules. 27 lessons. Everything you need — nothing you don't.

Bonus

Module 01 · 7 lessons

Ready, Steady, Go!

Your kick-off: a clear walkthrough of what to expect and how we'll get you where you want to go.

Let's Get Started — A warm intro and a quick look at what's ahead.
How It All Works — Core reminders that can make or break your results + how to use this programme for max impact.
Rich Mindset — What successful thinking looks like and how to stay grounded when learning gets tough.
Marketing Language — Quick rundown of key marketing terms you'll hear throughout the course.
Know Your Numbers — Which metrics to watch and why they matter for your growth.
Market-ink — The financial side of tattooing — what drives growth and where to keep an eye on your business health.
Your #1 Target — We'll map out your main objective so you stay focused and fired up.

Module 02 · 5 lessons

Strooong Brand

Let's make your business irresistible.

Packaging First — What branding really means — and how it changes your bookings.
Pump Up Your Insta — How to make your profile pop, convert, and feel premium to the right clients.
Tattoo Photography Basics — Why great photos = great marketing. What works IRL and what doesn't.
Advanced Photo Tutorial — Lighting, setup, skin prep, and edits — everything for scroll-stopping shots.
Client Experience — Next-level service: how to treat clients so they keep coming back — and bring friends.

Module 03 · 7 lessons

Traff-ink

Let's talk visibility — and how to attract the right people via paid and free traffic.

Meta Ads 101 — The FB algorithms, how to set your account properly, and ad tactics that work.
Ad Creatives 101 — What makes an ad creative sell? Break it down with real examples.
Ad Creatives 202 — Watch us build your first ad creative from scratch — step by step.
Finding the Right Audience — Different groups, different tactics. Here's how to approach them all.
Meta Business Manager Setup — How to properly create and connect your assets and accounts.
Launching Your Ad — Let's run your first ad campaign — a detailed, no-guesswork guide.
Ad Performance Review — Track results, read the signs, and make smart changes to keep improving.

Module 04 · 4 lessons

Content Secrets

Your presence on social media — done right.

Content Categories — Breakdown of content types and how to use each with purpose.
Planning Ahead — Map your content calendar to stay consistent — and sane.
Posting Game Plan — A detailed how-to on posting time, placements, and frequency.
Avoid These Mistakes — The social media traps to steer clear of — and how to stay focused.

Module 05 · 4 lessons

Making Money

Let's dive into direct sales and one-on-one conversations with clients.

Sales Mindset — The science behind great sales — and how to approach it right from the start.
Sales Blueprint — Your go-to process for guiding clients from first message to confirmed booking.
Dealing with Pushback — What to say when you hear "it costs an arm and a leg" or "I'll think about it."
Don't Do This! — Where most artists fumble — and how to avoid those all-too-common traps.

Bonus Module

Attitude

We'll break down all the mind traps that quietly hold you back — and show you how to get out of your own way.

Stop the Bias! — Learn how sneaky thought patterns derail your progress — and exactly what to do about them.

🎁 Included free — for every student enrolled in the programme.

JOIN THE PROGRAMME →

Who it's for

This programme
is for you if…

🏪

You're in a studio — and want out

You tattoo at someone else's place and hand over 40–50% of every session. Clients come to the studio, not to you. You want your own client base — but don't know how to build it without the studio's foot traffic.

🏠

You're independent — but inconsistent

You already work for yourself — from home, a private space, or your own studio. You have clients, but it's feast or famine. Word of mouth dries up and there's no system to keep the bookings coming.

✈️

You do guest spots and travel to tattoo

You move between cities and studios. Every new location means rebuilding from scratch. You need a way to fill your books before you even arrive — not scramble for clients when you get there.

📱

Your work is strong — but no one sees it

You post on Instagram, the work is good — but the algorithm keeps changing and your reach is going nowhere. You know social media should be bringing clients. It's just not working the way you're doing it.

REAL ARTISTS. REAL RESULTS.

These aren't cherry-picked outliers. This is what happens when artists build the right system.

TANYA

Incheon → Seoul · @tatia_lim

Before

$350/mo · 4–7 clients/mo

No system, no stability

After

$1,600/mo · 10–12+ clients

Tripled her prices

Made $1,750 in one week

1.5 years later

$3,000+/mo · avg session $400

Moved to South Korea 🇰🇷

GEORGE

Tbilisi · All styles · @gsha.gsha.tattoo

Before

$1,600/mo · unstable bookings

100% word-of-mouth only

After

Stabilised at $2,500 during training

Then grew to $3,800/mo

Now planning guest spots in Italy 🇮🇹

STACY

Siebnen · Fine-line · @aquasia_tattoo

Before

$3,400/mo · scary unstable

Basement studio. Hated going to work

After

$7,350/mo

Opened 250m² studio with partners

Booked months ahead · Already has 2026 slots

KARINA

Tallinn · Dark Old School · @kesonix

Before

$1,100/mo · session $187

Working a side job as a cook

After

$4,950/mo · session $605

Booked a full month in advance

Quit the day job for good 🎉

YURY

Nuremberg · Graphic style · @lebedtattooing

Before

€2,500/mo · session €300–400

Studio taking a 50% cut

After

€11,000/mo

Session price €900–€1,200

Found balance between work and rest 🙌

GALIA

Haifa · Graphic style · @arhipovatattoo

Before

$600/mo · unstable bookings

Avg session $115

No clue how to get clients in a new country

After

$2,300/mo

Avg session $315

Booked 3–4 weeks in advance

Took a vacation to Cyprus ✈️

Swipe

Stop
Guessing.
Start
Getting
Booked.

A marketing programme built for tattoo artists — so you can fill your books, raise your rates, and finally stop relying on luck.

I'm Alex.

You're in the right
place if…

Here's what you'll
walk away with:

2,400+
artists.
One programme.

What's
inside.

How the
learning works.

This programme
is for you if…

REAL ARTISTS. REAL RESULTS.

TANYA

GEORGE

STACY

KARINA

YURY

GALIA